Customer Engagement Cycle in 202x

A. Background

With the dynamics and global demand/supply issues being faced, we may need different endeavors to help Risk probability identification and mitigation.

One such interest is the Customer Engagement Cycle in 202x, where demand and supply chains know that strategic risk will need to be managed for the grounds of Awareness, Acquisition, Retention and Referrals.

We find FMCG products are sold with or without verisafe (veritable and safe for HGI) packaging via the following dealing

1. New product option and purchased from a store

2. New product option and purchased online

3. Old product option and purchased from a store or mart

4. Old product option and purchased online

5. Old product option and purchased from a simple-deliver-to-your-doorstep vendor

6. Old product option and received as a new/complementary offer from a simple-deliver-to-your-doorstep vendor

7. New or Old product option and received from a Public service programme

8. New or Old product option and got via value added sales from different networked outlets

B. With the demand/supply issues and low scale conscious interests For Health-Growth-Immunity seen, the Customer Engagement Cycle for FMCG products should include a Risk probability identification and mitigation stage, we propose to call this verisafe consumerism.

To be on par with the Risk probability identification and mitigation, this proposal must complement or address the times of concern (like from today to a futuristic engagement in 202x).

C. Today what is possible is the use of QR codes, packaging inserts or encompassing tabulations, so as to know more about the product.

For everyday use, we often need certain FMCG products, but there is no fast track that helps us know about the Consumerism-science at work or Bio-technology & life-science evaluations that make a difference to our Health-Growth-Immunity in consuming the same.

D. We must develop a fast track for important FMCG products so as to develop improved

1. Customer Enabling that includes a VeriSafe Consumerism Card

1.1. The significance of a VeriSafe Consumerism Card

Mainly tagged by manufacturers, distributors, retailers and resellers known to use minimum unverified for the Consumerism-science at work or Bio-technology & life-science evaluations or positive health programmes

1.2 The significance of a VeriSafe Consumerism Card

Mainly tagged to help a consumer or network know more, prior to any purchase or delivery

2. VeriSafe Consumerism and/or Positive health programmes for FMCG products

We are least expected to know about the Consumerism at work or  what makes a difference to our make a difference to our Health-Growth-Immunity in consuming a possible range or category of FMCG products. To include concern for VeriSafe consumerism and/or Positive Health, manufacturers, distributors, retailers and resellers could

a. Design a FMCG product triage system to categorize steps to be taken to ensure Positive health or minimum issues to our level of HGI as consumers.

b. The FMCG product triage can include a Consumerism-science at work defining FMCG-VeriSafe/BI/CQI Code, with a Code for Hygienic practices, and Code of Assessment of expected or evaluated microbial levels during and after production (known to depend upon the production site, it’s collective handling, it’s waste management and it’s clutter free storage) and Use of preservatives/herbs or herb extracts to improve shelf life & reduce microbial quantity.

c. Tag / help Fast Track the FMCG product so its VeriSafe Consumerism is as expected

3. Next steps for the VeriSafe Consumerism Card and the Positive Health programme to reduce risk

a. The VeriSafe Consumerism Card process could include a Code for Hygienic practices and recommendations about the Use of preservatives/ herbs or herb extracts to improve shelf life & reduce (sealed/open to use) microbial quantity given the technology in the production and packaging.

b. With this done, the last step could be to develop / revise any Customer Engagement Cycle to keep on par with the VeriSafe Consumerism tagging of the product

4. Product packaging could include exclusive material

Packaging could contain the chronological sequence of actions to be taken if a VeriSafe Consumerism Card is not attached or damaged or missing

E. Value Added Flowchart for the Customer Engagement Cycle

Awareness -> VeriSafe Consumerism Card(s) and Fast Tracking ->Acquisition -> Satisfaction -> Conversion -> Retention -> Referral -> links to Awareness again